Marketing Letters
Marketing Letters > 2012 > 23 > 2 > 423-438
Marketing Letters > 2012 > 23 > 2 > 391-403
Marketing Letters > 2012 > 23 > 2 > 381-389
Marketing Letters > 2012 > 23 > 2 > 457-472
Marketing Letters > 2012 > 23 > 2 > 439-456
Marketing Letters > 2012 > 23 > 2 > 473-485
Marketing Letters > 2012 > 23 > 2 > 405-421
Marketing Letters > 2012 > 23 > 2 > 487-504